Welcome to My Podcasts
Sue hosts the Hayvn Hubcast Marketing Series, educating Hayvn members on marketing strategies and growth tactics.
Using her 20+ years of experience in major marketing disciplines, Sue hosts a podcast series on marketing for small business owners. Podcast topics include the marketing funnel, value prop design, market research, website design and much more.
Subscribe to Hayvn Hubcasts to hear the entire series!
Join Sue, as she talks about
Thought Leadership Value on the Thought Leadership Leverage Podcast.
Bill Sherman, host of "Leveraging Thought Leadership", interviews Sue Yasav about developing value propositions for emerging brands.
Three Key Takeaways:
Thought Leaders need to understand what a brand stands for in order to successfully build brand value.
The manner in which content is ingested has changed. Thought leaders need to do the proper research to connect with their audience where they are, not where they want them to be.
A successful thought leader gets many speaking engagements, panel opportunities and podcast guest requests. They have no problem generating customers because they have a wide audience.