Welcome to My Podcast
Welcome to My Podcasts
Join Sue, as she talks about
Thought Leadership Value on the Thought Leadership Leverage Podcast.
Bill Sherman, host of "Leveraging Thought Leadership", interviews Sue Yasav about developing value propositions for emerging brands.
This is a great episode for anyone seeking to better understand and build value in their brand.
Three Key Takeaways:
Thought Leaders need to understand what a brand stands for. The need to know how to portray those ideals in order to successfully build brand value.
The manner in which content is ingested has changed. Thought leaders need to do the proper research to connect with their audience where they are, not where you want them to be.
The measurement of successful thought leadership is often gauged by being asked for to speak in the media, be part of a panel, or being quoted...