The 3 most common marketing mistakes
No one is perfect. And no business is perfect. People and businesses sometimes make mistakes. And that includes me. In my many years in...
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- Sep 2, 2021
- 2 min
Summer's Over! Time to get back to work
September is traditionally a time for renewal and refocus. Summer vacations are over, kids are going back to school and businesses are...
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- Jul 29, 2021
- 2 min
Yes, you can become a great storyteller!
Margaret Wheatley famously said, "You can't hate someone whose story you know." This applies to business, as well as personal stories. ...
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- Jun 16, 2021
- 2 min
Podcasts - a great way to expand your reach!
I love podcasts. Not only do I love listening to them, I love them as a venue to promote your business or your thought leadership. We...
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- May 14, 2021
- 2 min
Should you create a persona?
I've been in marketing for a long time. So I've seen a lot of marketing fads come and go. Some of these fads are good - ideas whose time...
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- Apr 15, 2021
- 2 min
Identify and communicate your passion
Almost all business owners or senior executives have a passion for their business. The passion is what makes people believe in their...
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- Mar 12, 2021
- 2 min
What's your competition doing?
Many small business owners ignore their competitors. They like to think that their services are so unique and passion is so clear, that...
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- Feb 12, 2021
- 3 min
Getting feedback - how to do market research
For many potential or current businesses, market research may seem a long term goal or something they plan to do in the future, but can't...
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- Jan 22, 2021
- 2 min
How To Create A Brand Voice
"Can you hear me now??" Why it's important to develop a brand voice Let's start with a definition. What exactly is a brand voice? Here's...
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- Dec 30, 2020
- 2 min
How to create great content
Creating Content that Hits the Mark Many small businesses focus on the "How" of marketing content, but not on the "What". What content...
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- Mar 21, 2020
- 2 min
Marketing in time of crisis
Things are not good right now for small businesses. Let's not sugarcoat it. These days, we are hit with news of coronavirus every hour...
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- Jun 10, 2019
- 3 min
How to create the best value prop
Several years ago, I was sitting in the beautiful offices of a very well known Canadian retailer. They had a problem. They were...
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- May 7, 2019
- 2 min
What is your elevator pitch?
Many small business owners know that networking is an extremely effective way to meet new customers. About 80 - 90% of new business...
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- Feb 11, 2019
- 2 min
Strategies for an impactful website
One of the most important elements of a successful digital marketing strategy is a winning web site. You may not think about this on an...
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