The 3 most common marketing mistakes
No one is perfect. And no business is perfect. People and businesses sometimes make mistakes. And that includes me. In my many years in...
top of page
Search
- Sep 2, 2021
- 2 min
Summer's Over! Time to get back to work
September is traditionally a time for renewal and refocus. Summer vacations are over, kids are going back to school and businesses are...
23 views0 comments
- Jul 29, 2021
- 2 min
Yes, you can become a great storyteller!
Margaret Wheatley famously said, "You can't hate someone whose story you know." This applies to business, as well as personal stories. ...
45 views0 comments
- Jun 16, 2021
- 2 min
Podcasts - a great way to expand your reach!
I love podcasts. Not only do I love listening to them, I love them as a venue to promote your business or your thought leadership. We...
54 views0 comments
- May 14, 2021
- 2 min
Should you create a persona?
I've been in marketing for a long time. So I've seen a lot of marketing fads come and go. Some of these fads are good - ideas whose time...
49 views0 comments
- Apr 15, 2021
- 2 min
Identify and communicate your passion
Almost all business owners or senior executives have a passion for their business. The passion is what makes people believe in their...
49 views0 comments
- Mar 12, 2021
- 2 min
What's your competition doing?
Many small business owners ignore their competitors. They like to think that their services are so unique and passion is so clear, that...
16 views0 comments
- Feb 12, 2021
- 3 min
Getting feedback - how to do market research
For many potential or current businesses, market research may seem a long term goal or something they plan to do in the future, but can't...
12 views0 comments
- Jan 22, 2021
- 2 min
How To Create A Brand Voice
"Can you hear me now??" Why it's important to develop a brand voice Let's start with a definition. What exactly is a brand voice? Here's...
50 views0 comments
- Dec 30, 2020
- 2 min
How to create great content
Creating Content that Hits the Mark Many small businesses focus on the "How" of marketing content, but not on the "What". What content...
17 views0 comments
- Mar 21, 2020
- 2 min
Marketing in time of crisis
Things are not good right now for small businesses. Let's not sugarcoat it. These days, we are hit with news of coronavirus every hour...
31 views0 comments
- Jun 10, 2019
- 3 min
How to create the best value prop
Several years ago, I was sitting in the beautiful offices of a very well known Canadian retailer. They had a problem. They were...
15 views
- May 7, 2019
- 2 min
What is your elevator pitch?
Many small business owners know that networking is an extremely effective way to meet new customers. About 80 - 90% of new business...
14 views
- Feb 11, 2019
- 2 min
Strategies for an impactful website
One of the most important elements of a successful digital marketing strategy is a winning web site. You may not think about this on an...
10 views
bottom of page