Sue Yasav is the founder and owner of Marquette, a specialized marketing firm located in Fairfield County, Connecticut. Sue has a passion for helping small businesses become successful, through strategies she put in place in top tier, large companies (IBM, Citibank, GE Capital). She specializes in value proposition, market insights and thought leadership.
Sue's business career started at IBM in New York City. While working at IBM, she also pursued an MBA in Finance. After completing her MBA at Fordham University, Sue decided that finance didn't excite her. Her passion was marketing and growing businesses and business lines.
Sue then joined Citibank and launched successful programs in partnership marketing, direct marketing and managed several high value business lines. She launched strategies to make these programs a success and oversaw professional teams to ensure marketing was inspired, compelling and profitable.
Sue then took a job at GE Capital. At GE, she became the Vice President of Value Proposition, ensuring that Value Propositions were authentic, differentiated and impactful. She developed a Value Prop process which was shared across the organization and published in white papers and infographics.
Sue was then asked to lead the team in launching Synchrony as a thought leader. Synchrony was a new brand at the time, and Sue created the thought leadership framework and launched white papers, infographics, videos and podcasts that communicated its thought leadership to internal and external audiences.
Sue's passion is to help brands become leaders in their field. She helps businesses put strategic frameworks into place to launch the right value prop and to use the value prop to become leaders and thought leaders. Let us help you execute your vision.