Sue Yasav is the founder and owner of Marquette, a specialized marketing firm located in Fairfield County, Connecticut. With a passion for helping companies grow, Sue maximizes on her expertise in financial services, together with her experience in marketing gained at top tier, large companies (IBM, Citibank, GE Capital). She specializes in value proposition, content strategy and thought leadership.
Sue's business career started at IBM in New York City. While working at IBM, she also pursued an MBA in Finance. After completing her MBA at Fordham University, Sue decided to use her expertise in finance to pursue her other passion - growing businesses and business lines.
After IBM, Sue joined Citibank and launched successful programs in partnership marketing, direct marketing and managed several high value business lines. She managed a $300 million P&L, while generating an incremental $6 million in earnings. She launched strategies to make the business a success and oversaw professional teams to ensure marketing was inspired, compelling and profitable.
Sue then took a job at GE Capital. At GE, she became the Vice President of Value Proposition, ensuring that credit card value propositions were authentic, differentiated and impactful. She developed a Value Prop process for both new and existing portfolios, which was shared across the organization and published in white papers and infographics.
Sue was then asked to lead the team in launching Synchrony as a thought leader. Synchrony was a new brand at the time, and she created the thought leadership framework and launched white papers, infographics, videos and podcasts that communicated its thought leadership to internal and external audiences. Sue also led the macro trends process, tapping into demographic and societal trends to generate future-based insights on topic areas centered on financial and consumption trends.
Sue's passion is to help financial brands become leaders in their field. She helps them put strategic frameworks into place to launch the right value prop and to use the value prop to become leaders and thought leaders.
She works with an army of experts she has gotten to know at over 20 years at Citibank, GE Capital and Synchrony. Her passion is to help you execute your vision.